GET STARTED WITH $1000 WORTH OF ADVICE FOR FREE
Take the first step to double your leads and sales by booking your FREE 30-Minute Growth Strategy Call Today.
Case Studies — Digital Marketing
The Patch Boys is a national drywall repair and installation franchise with nearly 100 units across all 50 states. When the Kane County location came on board with us a few months ago, virtually all of their leads were coming in for over $20 each through HomeAdvisor. While these HomeAdvisor leads were generating business, the cost per lead was too high to sustain as their primary source of business. The owner wanted to develop other channels for acquiring leads at a lower price point.
At the beginning, the Patch Boys had a poorly-optimized Google My Business listing that was buried beneath their competitors.
The Patch Boys’ goal was to diversify their lead generation channels to attract high-quality leads at a cheaper cost.
Campaign goals were measured through the following metrics:
The Patch Boys faced several challenges:
Less than two months from when that initial report was created, the Patch Boys were generating well over 20 phone calls and 60 website visits each month through Google My Business—a marked improvement from where they were when we began. Let’s reverse-engineer how we did that.
A strong presence on Google My Business starts with a good foundation. To set up the Patch Boys for success, we first optimized their listing to put their best foot forward.
A major component of success on Google is simply being active.
For the Patch Boys, one of the primary ways we did this was by posting daily to their GMB. These small snippets of information not only help the customer learn more about their business, but they also let Google know that they are present and involved.
Coming up with a strong Google My Business posting strategy takes some planning. First, we thought about the products and services the business offers. We created some simple messages letting customers know about the Patch Boys’ offerings with posts like this:
We also used some pieces of the Patch Boys’ unique value proposition (UVP) as Google My Business content. To do this, we started by making a list of things that make them different from their competitors. The list included things like:
We communicated the Patch Boys’ unique value with posts like this:
Every once in a while, we talked about the overall value the Patch Boys provides and sprinkled some calls-to-action into their GMB posting strategy. Here’s an example of something we came up with:
In phone calls from the Google My Business listing
In website visits from the Google My Business listings
month-over-month from digital marketing campaign
With the right set up an active management, we put the Patch Boys of Kane County on fast-track to Google My Business success.
WebRocket Digital believes in metric-driven approaches to deliver measurable results and improvements. By staying true to these values, WebRocket was able to collaboratively work with each of its internal teams and the client to increase the number of leads and customers for The Patch Boys of Kane County. Today, thanks to this dedication, we have a true success story on our hands — and one that is only growing more each day.
Copyright © 2018-2021 WebRocket Digital, Inc | Privacy Policy | Terms & Conditions | Accessibility Notice