A primary thing that differentiates WebRocket from competitors in the digital marketing space is our emphasis on tracking. Why is this important? Because without proper tracking, it is impossible to measure the results of marketing efforts and determine which tactics, ads, or extensions perform the best. This leads to wasted ad spend and poorly optimized campaigns. At WebRocket, we track everything: calls, form fills, click-through-rate, and more. With the insights we gained from tracking, we were able to continually optimize City Wide Chem-Dry’s ad campaigns to improve their performance. We were able to dial in our efforts at a granular level to achieve the best results possible.