1. Customers love live chat
When it comes to boosting the conversion rate of your home service website, customer experience is the name of the game. Conversions result from a seamless user experience in which customers can easily get in touch with you if they’re interested in learning more. Customers love live chat because it is the most convenient and allows them to multitask while contacting your business.
In addition to this, live chat is fast. The days of calling and waiting on hold for an available operator are over. With live chat, customers can get in touch with your business instantly, increasing their chances of following through with the interaction rather than dropping off midway through. Compared to 61% for email and 44% for phone, live chat boasts an impressive satisfaction rate of 73%.
2. Live chat is available even when you aren’t
3. Live chat helps you capture leads
While it doesn’t involve as much effort or commitment as other forms of communication, live chat systems typically require at least a name and email address from the user in order to start a conversation. As a result of this, you can acquire warm leads from live chat which you or your customer service team can follow up with to potentially convert into paying customers. Utilize the contact information you receive from live chat to score easy bookings and/or email subscribers for your home service business!
4. Live chat helps you understand your customers
5. Live chat boasts an impressive ROI
Live chat is a low-cost tool to implement, but it can pay off in spades for your home service business. Unlike phone and email, which can be time-consuming and require high administrative costs, live chat is a convenient and fast mode of communication that you can offer your customers at a relatively cheap price. As far as customer service solutions are concerned, the ROI from live chat is hard to beat with traditional methods.
With technology and customer expectations rapidly evolving, it is important to stay ahead of the curve if you want your business to outperform the rest. Live chat enables you to offer a convenient, easy-to-use, 24/7 customer service option, at a low cost to you as the business owner.
To get started with live chat for your home service business, explore this free live chat software comparison tool from our friends at G2.